Frameless London is the UK’s largest permanent immersive art gallery, redefining how audiences experience iconic masterpieces. Located just moments from Marble Arch, it invites visitors to step inside the art itself—where brushstrokes, soundscapes, and motion converge in a breathtaking, multi‑sensory journey.
The Frameless immersive art experience offers a boundary‑breaking way to engage with the world’s most celebrated artists. Spread across a 30,000 sq ft venue, Frameless presents four vast galleries overflowing with digital reinterpretations of works by Monet, Van Gogh, Dalí, Klimt, Rembrandt, and more—all brought to life through stunning projections and interactive technologies.
What’s included:
The Frameless London officially opened its doors in October 2022, transforming a historic space beneath Marble Arch into the UK’s largest permanent immersive art destination. Housed in the former basement of the iconic 1928 Regal cinema—later the Odeon—the venue was reimagined into a multi-sensory environment after an ambitious nine-month construction project.
This visionary transformation was driven by a desire to break the boundaries of traditional galleries. Instead of simply displaying art, Frameless exhibition invites visitors to step inside it. The art gallery was meticulously designed to support cutting-edge projection and audio technologies, including 50 high-powered laser projectors and 158 surround-sound speakers.