About Frameless: Immersive Art Experience in London

Frameless London is the UK’s largest permanent immersive art gallery, redefining how audiences experience iconic masterpieces. Located just moments from Marble Arch, it invites visitors to step inside the art itself—where brushstrokes, soundscapes, and motion converge in a breathtaking, multi‑sensory journey.

The Frameless immersive art experience offers a boundary‑breaking way to engage with the world’s most celebrated artists. Spread across a 30,000 sq ft venue, Frameless presents four vast galleries overflowing with digital reinterpretations of works by Monet, Van Gogh, Dalí, Klimt, Rembrandt, and more—all brought to life through stunning projections and interactive technologies.

The Frameless London officially opened its doors in October 2022, transforming a historic space beneath Marble Arch into the UK’s largest permanent immersive art destination. Housed in the former basement of the iconic 1928 Regal cinema—later the Odeon—the venue was reimagined into a multi-sensory environment after an ambitious nine-month construction project.

This visionary transformation was driven by a desire to break the boundaries of traditional galleries. Instead of simply displaying art, Frameless exhibition invites visitors to step inside it. The art gallery was meticulously designed to support cutting-edge projection and audio technologies, including 50 high-powered laser projectors and 158 surround-sound speakers.

- Four immersive galleries — Beyond Reality, Colour in Motion, The World Around Us, and The Art of Abstraction — showcase reimagined works by Monet, Van Gogh, Dalí, Klimt, Kandinsky, Rembrandt, and more.

- Each Frameless gallery features floor-to-ceiling, multi-surface projections synchronized with music and interactive elements, creating a fully enveloping immersive art environment.

- Interactive features like mirrored floors, motion-reactive projections, and see-through screens elevate the Frameless immersive art experience beyond passive viewing.

- With more than 40 masterpieces reimagined through cutting-edge technology, the Frameless exhibition invites you to step inside iconic works like Dalí’s The Persistence of Memory or Munch’s The Scream — not just observe them.

- The Frameless exhibition offers a fresh, accessible way to experience art — no prior knowledge required, just curiosity and wonder.

- It’s ideal for art-lovers, families, first-time visitors, and digital experience enthusiasts seeking something truly unforgettable.

- With regularly refreshed content and artist residencies, Frameless London continues to evolve and inspire.

- The Frameless immersive art experience is suitable for all ages, making it a rare cultural outing that resonates with children, teens, adults, and seniors alike.

- Visitors can enjoy an on-site café bar and curated gift shop.